Positioning6 min
5 signs your brand is sending the wrong message
The product is not always the problem. Often, it is what the brand communicates without realizing it. Learn the warning signs before customers walk away.
Vertência was born from the idea that every brand has an essence.
Our job is to provide direction so it is positioned and perceived in the right way.
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About Us
Our Essence Nossa Essência & Propósitoamp; Purpose
"A Vertência nasce com a missão de conduzir marcas em seus pontos de virada — momentos em que estratégia, posicionamento e identidade se encontram para potencializar crescimento e autenticidade."
We are more than another marketing agency. We are your brand's right hand.
We bring clarity and direction to brands seeking intelligent, distinctive and relevant positioning in an increasingly competitive market.
80%
of consumers research a company on social media before buying or hiring a service.
Active users by social network
Global overview—insights for media planning
- Facebook+3 bilhões
- Instagram+3 bilhões
- WhatsApp+3 bilhões
- YouTube+2,5 bilhões
- TikTok+1,5 bilhão
- LinkedIn+1 bilhão
- Pinterest+500 milhões
- X (Twitter)+500 milhões
Source: DataReportal — Digital 2025: Global Overview Report
Meet the Founder
Strategic Leadership
"Nem toda trajetória segue uma linha reta. Às vezes, recalcular a rota é o que nos aproxima da nossa essence. Mas toda história começa com um ponto de partida."quot;Not every journey follows a straight line. Sometimes recalculating the route brings us closer to our essence. But every story begins with a starting point."Nem toda trajetória segue uma linha reta. Às vezes, recalcular a rota é o que nos aproxima da nossa essence. Mas toda história começa com um ponto de partida."quot;
Carla Batista
Founder of Vertência
Her first degree was in Biological Sciences from the Federal University of Espírito Santo (UFES), but marketing gave her the space to combine analytical thinking with creativity. She supported this transition with extensive professional training in the field.
In 2022, she began her career in social media, working at agencies and supporting companies across different industries. Over time, her work evolved beyond operations and content creation to a broader view of brands—their challenges, positioning and how the market perceives them.
Today, she leads Vertência with a focus on helping brands translate their essence into clearer, more consistent and relevant communication.
Our Pillars
Strong brands do not happen by chance. They have direction.
Research
We analyze your business, market and audience to build more effective strategies.
Strategy
We define objectives, plan communication and structure an action plan aligned with the brand's goals.
Positioning
We build a brand with identity, authority and differentiation so it can earn a meaningful place in the audience's mind.
Content
We create content that informs, connects and strengthens relationships with the audience.
Perception
We build a visual presence that expresses the brand's essence and strengthens the way audiences perceive it.
Conversion
We monitor results and direct communication toward sales opportunities, stronger relationships and business growth.
Services
Strategic Solutions
Social Media Management
From strategy to execution, we manage your brand's digital presence to create clarity, organization and peace of mind while you focus on growing your business.
Strategic Planning
Strategy development to guide communication, strengthen positioning and achieve business goals.
Consulting
Expert guidance to identify opportunities, structure initiatives and strengthen brand positioning.
Visual Identity
Visual identity design aligned with the company's essence, positioning and goals.
Audiovisual
Professional photography and video production that enhance the brand and strengthen its communication.
Paid Advertising
Management of sponsored campaigns to expand reach, attract the right audience and improve results.
Website Development
Corporate websites and strategic landing pages designed for credibility, user experience and conversion.
AI Automation
Smart solutions that automate processes, optimize customer service and improve business efficiency.
Additional Services
Focused solutions to strengthen your brand's presence even further.
Stationery & Graphic Materials
Corporate materials and custom graphic design.
Google Business Profile
Creation, optimization and management of your company's presence on Google.
Portfolio
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Audiovisual production for reels, stories and campaigns, focused on quality, authenticity and a stronger digital presence.
Case Studies
Real results for real brands.
Bella Piel
Advanced Aesthetics ClinicChallenge
After 10 years in business, Bella Piel already had experience, clients and quality, but needed greater visibility, more mature positioning and a clearer way to communicate the value it already delivered.
Outcome
We refined the brand's positioning and communication, aligning its visual identity, tone of voice and content with its target audience alongside paid advertising strategies. The result was a more mature and consistent digital presence.
Sorriso & Saúde
Dental ClinicChallenge
Sorriso e Saúde grew mainly through referrals and organic demand, but eventually recognized the importance of strengthening its brand on social media. Its digital presence did not yet reflect the quality of its services. It needed a clear identity and structured communication that conveyed the clinic's true value.
Outcome
We restructured Sorriso e Saúde's digital presence by aligning positioning, visual identity, content and communication. Its profile gained consistency, clarity and perceived value, better reflecting the quality and results delivered by the clinic.
Scurra
Technology & Intelligence CompanyChallenge
Scurra already understood the importance of social media. Its main challenge was aligning communication across channels and maintaining consistent content production despite limited time and no dedicated publishing routine.
Outcome
We structured and aligned Scurra's communication across its most relevant channels, bringing greater consistency to positioning and content production. A more strategic and continuous presence strengthened the company's visibility, authority and digital footprint.
Aline Oliveira Paula
Law FirmChallenge
We built its digital presence from scratch. The challenge was to begin creating content, find a voice that represented the firm and start sharing its expertise on social media.
Outcome
We structured the profile and created a content routine aligned with the firm. Over time, communication became more natural and consistent, bringing the firm's expertise online and making the profile more active.
Testimonials
Voices from people who have experienced our work.
Carla, as the professional responsible for Vertência's services, was highly competent and creative, always patient and attentive to our needs. She delivered excellent work and played a key role in attracting new clients to Sorriso e Saúde.
Clínica Sorriso & Saúde
Dentistry
Before working with Carla, I had no idea how to position myself on social media. She turned all that confusion into positioning, strategy and organization in under six months. Today I know exactly what to post and why; before, it was all trial and error. I wholeheartedly recommend her to anyone ready to stop guessing and start using a real content strategy.
Daniela Oliveira
Nutritionist · Consulting client
Clients
Brands that are part of our journey.
Aline Oliveira Paula Legal Services
Clínica Sorriso & Saúde
Daniela Oliveira Nutricionista
Roberto Services de Pintura
Bella Piel
Scurra
Casa Azul
Pavimentari
Content
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Content for people who want to understand before taking action.
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Your brand already has a story. Now let's give direction to its next chapters.
Let's discuss your brand's next steps.
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Let's talk about your brand
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